The rollout will commence with the 'Sunrise Registration Period' for trademark holders in June 2006, followed by the 'General Registration' in September.

Mobile Top Level Domain (mTLD) the registry for .mobi (dotmobi) domain, today announced the rollout plan for the new .mobi mobile-friendly domain name.

The rollout will commence with the 'Sunrise Registration Period' for trademark holders in June 2006, followed by the 'General Registration' in September.

According to the company, the Sunrise Period will be unique in this case as mTLD plans to offer the mobile industry in the end of May a week of advance period to register their trade and service marks. This period is referred as the 'Limited Industry Sunrise'.

After the Limited Industry Sunrise, all companies will be able to register their trade and service mark names as a second level dotmobi domain name from June to August 2006. Dotmobi will then be available for registration by the general public in September 2006.

Neil Edwards, General Manager, mTLD, said, "Dotmobi is the first domain name to garner real support from the some of the world's leading mobile players and associations. We hope to accelerate the number of mobile-friendly websites available to consumers on the internet in 2006 by inviting companies to register their trade and service marks in the dotmobi domain."