Local market products are the main targets of my website therefore I am working on its optimization. I have already tried to locate certain keywords that are important for my business niche. But I am still confused about which pages to optimize. Can I follow some procedure? Can someone provide recommendations? Most of my friends are of the opinion that I should optimize the landing page. But I do not have knowledge about landing page and home page, whether to optimize the former or the latter and what benefits would I get? I need help for better methods. Can you please suggest something?