|
Domain Name Value by Keyword and Length
Domain Name Value by Keyword and Length
Jump to: navigation, search
"How is the value of domain names affected by number of keywords and length?"
A DomainsBot study on secondary market trends by Emiliano Pasqualetti, with assistance from Antony Van Couvering
Introduction
We examined 4304 domains containing up to 3 keywords sold on AfterNIC from January 2003 to September 2005. We examined their value based on the number of keywords and the length of the domain name.
We decided to test two truisms about domain names:
1. Is shorter better?
2. Are fewer keywords better than more?
Conclusions
* The proposition that fewer keywords and fewer number of characters mean more valuable domain names is generally upheld, but there are surprising and significant exceptions
* Value is significantly affected by whether a domain name contains "lexical" components (or "real" words"), or "short" (non-grammatical) components
* The importance of "lexical" component grows as the number of keywords grows
* Two-character domain names are exceptionally valuable
* One-keyword domain names longer than 2 characters gain in value as the grow longer, up to about 8 characters; the top domains of this area are "lexical" names made of two or three syllables
* Two-keyword domain names gain in value as they grow longer, up to about 11 characters, then descend in value
* One-keyword domain names are worth on average about 3 times more than 2-keyword domain names, and 4.5 times more than 3-keyword domain names
Source: http://www.icannwiki.org/Domain_Name_Val...and_Length
|
