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What is Link Popularity?




Link popularity is a term that refers to how many other links point towards a particular website. The term link popularity also has two different forms, Internal and External, which refer to the links coming from the websites own web pages and from other websites. Internal link popularity means the number of links to the website from web pages that belong to the particular website.



Link popularity refers to the number of backlinks (incoming links) that point to a given website. In contrast to domain popularity, every backlink is counted separately. For example, in a blog about cars there are 10 different entries that have links to the website of a car dealer. In this case you would count a total of 10 backlinks. Link popularity used to be an important figure for search engines. These days many search engines have switched to focus on domain popularity, which in addition to quantity provides information about the quality of the backlinks. For this reason it is important to get as many high-quality backlinks as possible, since everyone who clicks on a backlink will be directed to your website.


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