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What makes a great domain landing page?



We at DomaHub are currently beta-testing a new type of domain landing page and wanted to get some feedback / discussion started here with the experts at NamesLot.

We think that a great landing page can greatly improve chances of sale. However, a lot of domains that are available for sale look extremely out-dated and is poorly designed

For example--let's take a few domains and examine their landing pages--


  • Easy to use buy now button
  • Looks like a website from 1999

  • The landing page on this domain name provides NO relevant information to the domain being sold.

  • A 1 minute video explaining how a domain name is valuable (as if we in 2001)

  • Testimonials on why HugeDomains.com is a trustworthy site
There is only three relevant pieces of information to the original domain on this landing page--the buy now button, the payments plan, and the domain name itself. This landing page looks more like an advertisement for HugeDomains rather than a sales page for HealthNHealth.


  • None
  • No buy now button, must "inquire" about purchasing the domain

  • Ads
Yeah parked domains might be okay, but you're doing nothing to increase the value of the domain. If anything, a parked website hurts your domain brand by associating your domain with negative and often irrelevant advertisements.


Oh dear god what is this website.


It's clear that there are a lot of really bad domain landing pages out there. Great landing pages can be built by the owner, but is extremely time consuming across thousands and thousands of domains. But what if that didn't have to be the case? What if domains that were for sale provided actual useful information automatically? Things like...

Custom Images / Branding / Color
[Image: proxy.php?image=http%3A%2F%2Fi.imgur.com...188dd5f810]

Traffic data:
[Image: proxy.php?image=http%3A%2F%2Fi.imgur.com...3986825b30]

Demographics data:
[Image: proxy.php?image=http%3A%2F%2Fi.imgur.com...7ea9aeab15]

Browser / OS data
[Image: proxy.php?image=http%3A%2F%2Fi.imgur.com...e929de7653]

Other Information / Portfolio
[Image: proxy.php?image=http%3A%2F%2Fi.imgur.com...a4d67462fd]


Just to make it clear, we don't actually have the above features currently, but we want to see if this is something the domain community would be interested in. We think we can create the better landing page for domains. A new type of landing page that displays relevant information, is branded for YOU and not the hosting company, and provides a great user experience for your buyers.

But to do that, we need your help. We realized that we need valuable feedback from the people who will use this product--the domain owners like yourselves.

We are trying to gather important feedback from domain owners. If you can just take 2 minutes to fill out this survey, it would help us greatly. Thank you very much!

Link to survey -https://docs.google.com/forms/d/e/1FAIpQLSc2h9r7v0wWFHlB2wWPM_U_OxYeMC9PSQaRkNSQC8QDZYJO7w/viewform


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