Why is video so important?

               When your web site features video, you are offering exceptional business benefits above and beyond making a visual connection with site visitors. Video creates powerful backlinks when used correctly and converts prospects to clients on a nearly 2:1 basis. Video began to gain importance for web sites in 2007 when Google began indexing video and returning them in search results. When a site features a video that is relevant to the site’s content, search engines will find and index the video, thereby giving you yet one more way to be found and adding points to your overall search rank.

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