|Domain Competing in a Saturated Market|
It goes without saying that anyone attempting to create a website needs to focus on keywords and phrases to both earn placement in search engines and drive traffic to your destination. And it’s also clear that a poignant domain name, catchy and easy to remember, will be an extremely powerful tool.
However, choosing the right domain name for your site can be a tricky business, especially if you’re competing in a saturated market with a similar theme and product. How do you expect to stand out at all?
Before we tackle a few tips on how to compete in the flooded market with your domain, first examine some general information on your domain. For instance, your site name and your domain name should match (so choosing the domain and naming your site later is a smart move), short names with no hyphens do the best, and .com names have the most success for business websites, as they give an air of aged professionalism.
Now we’ll deal with picking a good domain for that cramped market. We’ll use an industry like online gambling as an example here. What other industry has so much competition?
Tip One: Stand on a Single Aspect
With online casinos, you’ll offer up a lot of games (translate this to fit your site’s theme, be it electronics, books, etc) – roulette, blackjack, slots, baccarat, and perhaps dozens more. You’re not only looking for catchy and creative, but also something searched a lot and to your theme.
Domains with “casino” in the title or as the theme might be hard to work around, but domains with a single game like “craps” in the title are less common. You’ll still have to be creative, but narrowing it down will help you find a great name that describes your site perfectly. Just revolve the site’s them around what you select. Now you have part of your domain to work from.
Tip Two: Synonyms are your Friend
Once you found a particular game to stand on (that aspect), it’s time to find something to accompany. Your inclination if opening a casino is going to be to name it “casino.” But hit up your thesaurus or even a good guide to online casinos and look at the many different synonyms you could use.
For instance, “dive” is a good name that may not be in use, so are “saloon” and “club.” Use this same logic with something like a store – it could become “shop” or even “vault.”
Tip Three: Don’t be Afraid of Research
Find out what terms people are searching most for online gambling in general. This could give you a fantastic keyword to integrate into your title. You’ll still want to keep your title relatively short, but it’s equally as important to make sure your domain is competitive.
Tip Four: Search and Save
This could be a general tip. But regardless, it’s important you find out if your domain is taken, and if it isn’t, purchase it! Secure this domain and work from there. Register it for as long as you can – a year might suffice, but then again it might not.
Once you have a good domain that fits your respective market, your site can then begin to take shape. Even in a competitive market you can still stand out and achieve without worrying you’re too much like everyone else to be noticed. These few simple tips are more than enough to get you heading in the right direction.