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It's not at all a complicated process. It's just that Google has made some strict guidelines and if we follow them properly we can easily acheive the results.
This is what SEO is:
1. Onpage optimization means optimizing your entire site to rank well in the Search Engine Result Pages (SERPS). It includes:
• Updating Website Meta Tags
• Advanced HTML Source Code Optimization
• W3C Validation and Reporting
• Image Optimization
• Body Copy...
I don't find it complicated at all. Its just that after algorithm updates, Google has made some strict guidelines. If you follow them you can easily rank on SERPs.
People have now become techy and for everything they look into the web. So if you are ranking good, you will receive good traffic and this will improve your ROI.
Here is how SEO is done:
1. Onpage optimization means optimizing your entire site to rank well in the Search Engine Result Pages (SERPS). It includes:
• Updating Website Meta Tags
• Advanced HTML Source Code Optimization
• W3C Validation and Reporting
• Image Optimization
• Body Copy...
In PPC, the results are very fast while in SEO it takes long to rank. But the results from organic SEO stays for long and in PPC the ads are visible till you run them.
PageRank is very important from search engine's perspective. High PR helps in improving the site ranks. You can get the PageRank by building links on relevant and do follow sites.
Yes, Yahoo gives importance to the links. You must have built some great links that's why ranks have come.
Its my experience that most of the keywords starts ranking first in Yahoo.
Sitemaps are really very useful and important. From Sitemaps, Search Engines can easily see all the pages of the site. They can thus crawl all the pages of the site.
Sitemaps are helpful for users too. Users can see what all pages are present on your site.
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