Search results

Search Engine Visibility is the process of creating a “Search Engine-Friendly” Website, by removing roadblocks to the search engine’s ability to “crawl” a site. This includes: * Making sure all internal links are SEO navigable. * Remove frames, avoid “all-flash” sites, De-index search...

doorway pages are pages that have been optimised to rank highly on the search engines for one or two particular keywords. Nowadays, you often hear people saying that it is a very bad idea to create doorway pages – even though there is nothing wrong with the basic technique. At...

* Boosting free traffic to your site: Ensuring higher ranking on the major search engines such as Google, Yahoo & Bing * Increased Brand Awareness: Achieving prominence within the organic listings * Higher Return on Investment: Increasing organic traffic coming to your site * Long term...

The effects of link popularity are threefold: (1) links to your site give Web users ways to find your site while visiting other sites; (2) links to your site give search engine spiders (robots) trails to follow to find and index or re-index your site; (3) links to your site are essentially votes...

PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings. ............ |

A newly launched website or newly optimized website can lower the rankings of one's own site. Broken link, link farms, excessive usage of keywords are some of the other factors which can lower the rankings of a website. .................. plc training in chennai | plc training in chennai

Search engine spamming is the act of deceiving or trying to deceive a search engine into giving your page a higher listing in the search engine results page. Some spamming or unethical techniques used are: invisible text on the page, site mirroring, gateway pages, link farming, tag based spam...

Viral Marketing Strategies are: * Writing articles * Creating a free e-Book * Setting up an affiliate program * Getting sites to link to your site * Send out news releases * Viral software * Creating an e-course *...

Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme"...

Search engines work by sending out what are called spiders, crawlers, or robots. Essentially, they crawl through cyberspace looking for webpages. When they get to a page, they take a sort of picture of the page, indexing the information on it, and integrating it into their giant database of...

The advantage the meta description provides in Search Engine Marketing is the chance to highlight some keywords that relate to your content, so that search engines will attribute your site as being relevant to those keywords when people search for them. You should always include the main keyword...

* Always try to put yourself in the position of the reader. * After completion, re-read your article a number of times. * Polish it up by changing words and expressions. * Ensure that your article reads quickly and easily. Otherwise if an article is too long the reader can easily...

The reason SEO marketing is so effective is because of the popularity of search engines, and in particularly, Google. Web optimizers are constantly looking for new SEO tools and new ways to draw the attention of the search engines, because if you can draw search engine traffic, you're marketing...

The advantages of viral marketing service are high reliability, low costs, immense reach, high competence and the opportunity to continuous promotion adjustments. The major reasons for the wide popularity of viral marketing are: * Viral marketing is one of the cost-free technique for...

Be aware of potential search engine roadblocks in website technology. Roadblocks are anything on your website that has the potential to interfere with a search engine's ability to index your website. While these roadblocks may not all be “deal breakers” for search engine rankings, they should be...

SEO primarily works to ensure that HTML text format on the webpage is readable by the search engine spider. It has also to be ensured that all the web pages of the site are associated via some HTML text links. This adds to the prospect of better visibility and spotting of site in top position...

Keyword phrases are the terms or words that the user enters into the search engine to help them find what they are looking for on the web. Searchers usually enter specific terms to narrow down their search results. It's important to know what keyword phrases your potential customers are...

A site can be blacklisted if unethical search engine positioning tactics have been used or if the search engine algorithm determines that it believes they have been. It can be very difficult to recover from a blacklisting, often it is easier to simply use another domain with a new site and move...

SEO involves building the content of a site for optimal search engine visibility to users entering relevant queries. SEO is a long term marketing activity and results take both expertise and time to achieve. Pay-per-click (PPC) marketing utilizes paid advertisements on search engines and...

Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further...