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If you are willing to shell out the big money, then Google analytics premium might be for you. For a hefty $150,000 you can get extra processing power and advanced analysis at your fingertips.

Google has rolled out a new site health tool to try and help you avoid the major headaches associated with malware. A great step forward, but certainly not the end of the road.

Google has recently released the results of their recent study on mobile usage. It is worth checking out if you haven’t already done so (called our mobile planet).

Seems to be a split in the community as to whether or not the Google Trusted Store badge is worth the effort. You need to fill out an application and share some shipping data with Google. I think this is a small price to pay and is probably worth the effort.

Visitor flow is probably the most overlooked metric in the web world, and everyone should pay closer attention. By following the paths your sites visitors take, you can better understand why people are dropping off in specific places.

This is a powerful tool that enables you to track your website’s error codes. Each time an error occurs for a visitor, you need to know what steps to take in order to mitigate this problem as well as improve the customer experience.

Real time reports allow one to analyze results on their sites in real time. This is obviously a very powerful new tool because now you are able to see the immediate impact of a link, tweet, or post.

In an effort to streamline accounts, Google has now made it easier to combine webmaster tools and analytics and has provided new reports for queries, landing pages, and geographical summary.

Google has made some substantial improvements to Google analytics recently including adding real time data and error code tracking

This is by no means an exhaustive list, but the 3 main ways to make money using Google is organic search, advertising, or building a company’s brand awareness.

Your statistics in Google analytics are now missing at least 10 to 15% of requisite information because of the new policy of secure search (info no longer passed to your Google analytics account).

In the never ending saga of Google changes, all users signed into Google accounts are automatically moved to secure search (which means searches will now be encrypted with no more referrer data).