Search results

Some of the key elements that most SEOs neglect to pay attention to are bounce rate, site speed, and average site visits. You should ideally shoot for a bounce rate of less than 30%, and an average site visit of more than 4 minutes if possible. Additionally, if you site speed takes longer than...

First, you will need to review your site and conduct an internal audit. Make sure that your link profile is natural. Also consider reviewing your social network presence and bounce rates.

The recent Penguin update is more narrowly focused and targeting very noticeable spam and link schemes that are manipulative in nature. Therefore, reconsideration requests simply won’t work. You are going to need to manually remove the spam and clean up your site if you want to see your...

Yes, after a long wait, Google has finally decided to host some very helpful webinars as part of their GoMo initiative. This is imperative if you want to learn the important of maximizing your mobile adds.

One important element in analyzing social networks and their impact on your sites ranking is to identify the full value of traffic and try to measure how many conversions you are getting.

It’s about time. Social networking is becoming more and more important to a successful SEO campaign, and Google analytics has finally rolled out some tools to help you with tracking.

Many in the SEO community are asking themselves whether or not the new unnatural link warnings are automatically generated or not? Some are suggesting that they have received warnings but have not had the requisite drop in rankings or traffic which opens the question whether the warnings are...

You should be keenly aware that excessive home page links or links from improperly themed sites will negatively impact your rankings. Additionally, there has been a recent push to to punish private blog networks as well, so keep an eye out for that.

If Google finds something objectionable in your backlink profile, odds are that they will now send you a notice. Once you receive such a notice, it is imperative that you conduct your own audit to determine where the problem occurred, and what steps you can take to mitigate the problem.

Many SEOs are complaining about receiving unnatural link warnings from Google in their webmaster accounts. Personally, I think this is an improvement from their previous policy of secrecy regarding penalties. Ultimately, open communication will be a key to improving rankings. Transparency is...

You could write a column about Google plus updates every day it seems. However, a pretty large updated occurred in April that changed the layout and added new features. Now Google will place a larger emphasis on photos. They also switched position of the navigation bars, making them easier to...

This is nothing compared to the former Panda update which impacted at least 12% of search queries (if not more). That being said, Google kept expectations low last time, so who knows what the total impact will be once the dust settles.

If you are an SEO, you should pay particular attention to the latest Penguin update and avoid at all costs using spun content, thin affiliate content, and anything that could be remotely considered cross domain or farming schemes. Stick to the white hat techniques, and you should be fine.

Everyone seems to be up in arms regarding the new Google Penguin Update which addresses over optimization by SEOs to game the algorithms.  It seems that there is some consensus in the community, this update is really a quality content update.