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Domain Summit Europe 2025
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    Paid Links

    Paid links are a definite no no after the recent rollout of Penguin and Panda updates. This is messing up a lot of SEO companies’ business models and is rocking the web community.
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    Articles versus social bookmarks

    Social bookmarks will get picked up quicker, but from my perspective articles typically give your site more links that will boost page rank.
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    Google adds new social plugin report

    Google’s new social plugin report allows you to better understand how users are sharing your content and which networks are outperforming the others.
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    Useful updates to Google snippets

    Google has recently added HTML to their rich snippets testing tool and there seems to be consensus in the web community that this is marked improvement.
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    What to do about questionable links

    If you do find questionable links during an audit remove them as quickly as possible and submit a reconsideration request.
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    Google opens up level of communication with users

    In the past SEOs had no way of knowing why they were slapped with a Google penalty. Well that has all changed now in what appears to be a great improvement for the web community.
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    Be on the lookout for unnatural link warnings

    If Google thinks your site is spamming then you will be alerted via your verified webmaster account.
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    How important is an exact match domain?

    It used to be important but has been significantly reduced now that that Google Penguin update has been fully implemented.
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    Keeping an eye on your social presence

    You want to make sure and generate as many off page social signals as possible and continue to interact with your community.
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    Avoid Google Penalties

    Some hot areas to pay close attention to include thin content sites linking your website, spinning irrelevant content, blog rolls and site-wide links and high bounce rates.
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