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A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.

Search Engine Optimization is a collection of methods to improve page ranks, hence get traffic. There are variety of options depending on your skill, ability, financial position, nature of site etc.

A combination of offline and online marketing, marketing strategy has really given a substantial cash flow every month from home.

To have truly permanent backlinks, you need to focus on properties that you can control yourself. Write a blog, create Hubpages, Squidoo lenses etc etc.