When you decide to book a domain name there are 2 strategies to go about it. Firstly you can look for a domain name rich with your industry specific terms so that your chances of ranking higher for those terms are higher. It’s well accepted that all search engines give a considerable weightage to the keywords in the URL. For example Tutor.com obviously has a higher probability of ranking better for all tutor phrases or keywords. However the problem with this theory is that you will have a lot of difficulty finding your keywords rich domain names, since most of the commonly used terms are already reserved.
The other approach can be that of booking a unique and altogether different name as your domain name and then you make a brand out of it. It requires more offline/Online marketing efforts. This is more favorable for large businesses starting for new ventures.
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The other approach can be that of booking a unique and altogether different name as your domain name and then you make a brand out of it. It requires more offline/Online marketing efforts. This is more favorable for large businesses starting for new ventures.
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