How to manage RIO of adwords

[jignesh]

Hello,

How can we keep track on RIO by google analytics?? i have google adwords account and i m running PPC for one of my e-commerce site. now i want to manage RIO for that site. help will be appreciate.

thanks

Jignesh

 

[nielsencl]

AdWords provides some "conversion code" that you can use. Just add that to your site's "thank you" or sales confirmation page and that will let you see what keyword and what ad resulted in a sale.

You can find the conversion code under your account information and it works for all your campaigns.

 

[jignesh]

Thanks nielsencl,
i have placed that code in thanks page and given all the values which they required. and once i placed it there are 2-3 orders placed but i cant see any conversion details in my analytics account. i have setup the goal to. i thought that it might take some time to give result once it configure.

thanks for the reply

 

[nielsencl]

Well, the user has to click on an ad and then hit the thank you page. They also have to have cookies enabled.

If you don't want to wait to see if it works, you can lower your bid for one keyword, wait a while, then search for it in Google and click on it. Then if you hit the thank you page you should see a conversion show up in the Adwords account, but it may take some time to show up.

I think you will also see this in the analytics, but I'm not sure where.

 

[Randall]

Setting up the goal in analytics does takes some time jignesh. Please give it a day or two. I think you will see the stats more accurately after that.

As nielsencl suggested yes all the steps should be followed by the buyer or a visitor in sequence.

I did saw a Javascript for this that adds some more functionality to the existing analytics system.

 

[jignesh]

Ok i will wait and than check for it, thanks for the reply. if it doesn't work than go for next option which nielsencl suggest.