Blog marketing is not much different from web site marketing.
The simple answer is this:
-You need to have a blog that looks pertty good and have content. If you blog looks junky, then even with good content you may not be treated seriously.
- Good content is the most important thing and having the blog updated often.
- Submit your blog to blog search engines and learn how to "ping" places when you have updated your blog. Blogger blogs have this built in to some extent, so I don't do anything but update and I get some traffic coming in without the submitting and extra pings that I could do.
- Find good things to link to and link to them in your posts. For really good resournces, add the links to your template or a page. Don't worry too much about getting links back at first. Make YOUR site a good resource first.
After that, you can use almost all the same things that are used in web site marketing. Search engine submissions, writing articles, etc.