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Marketing and advertising

johnwhite9065

New Member
Advertising is the promotion of a product or service and is extremely pervasive in contemporary society. You will often find that many people confuse marketing with advertising or vice versa.
 
Marketing is the systematic planning of the implementations and control of business activities. Advertising is one type of component marketing process to business. It has involve the method of developing strategy.
 
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
 
Marketing is an extremely broad area that includes advertising, not vice-versa.
Advertising is far more specific than marketing; advertising is a function of marketing, and basically encompasses methods of communication with audience designed to produce sales enquiries.
 

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