laterunknown
New Member
SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user.
WHY SEO IS REQUIRED
SEO or Search Engine optimization is a procedure or a principle in helping a certain website increases its traffic, improving its page rank and giving your website more chances of getting the attention of the researchers.
The need of SEO is to increase the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user.
Almost 90% of web users use a search engine everyday to find what they are looking for. It means that the search engine is the only tool they use to find services that they need.
Your website will constantly feature on page one of the search results for terms that best describe your business. For example, if you are a florist based in California, then any web user who searches for florist, flowers, florist California will be able to see your website and chances are that he will reach you and give you good business.
The bottom line is that if you want to succeed on the internet, then SEO is a must.
Investment in seo worth or not
Search engine optimization on either hand, is more of a long-term investment. You don’t get immediate results like you do with pay per click but ultimately, your goal is to invest in your business now and have much lower cost per click and cost per conversion ratios in the future. The difference in cost per conversion when comparing PPC to SEO fluctuates greatly depending on your industry and the keywords you select.
MERITS OF SEO
There are many benefits of this career path, which is listed below.
• Perspective: By selecting the keywords and phrases of a company, one can target the audience. This method ensures that one’s own company is found globally. It benefits the company by reaching the potential customers either locally or globally.
• Targeted traffic: It can increase the no of visitors through a particular company’s website by using the targeted keywords or phrases. This is the only technique which helps to convert those visitors to potential customers. As the targeted traffic increases even sales will also increase.
• Increase visibility: Once the website has been optimized, visibility is also increased. Moreover, the website is recognized locally and globally.
• High ROI (Return on Investment): SEO is the best way of marketing for a company’s website. As the website has been optimized and visibility is increased, the volume of sales and profits are increased.
• Long term positioning: Once the website obtains position through SEO then it should stay there for a long term. SEO is the cheaper and long term solution than any other search engine marketing strategy.
• Cost- effective: This is one of the added advantages of SEO that it is cost effective and requires minimum amount of capital by exposing the website to the maximum extent.
• Flexibility: Flexibility is ensured by targeted traffic. By targeting the potential customers of a particular group flexibility is ensured.
• Measurable results: IT is a unique quality of a SEO that results of SEO is quantified by positioning the reports of a search engine.
Henceforth, to conclude SEO is one of the effective tool for internet marketing.
WHY SEO IS REQUIRED
SEO or Search Engine optimization is a procedure or a principle in helping a certain website increases its traffic, improving its page rank and giving your website more chances of getting the attention of the researchers.
The need of SEO is to increase the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user.
Almost 90% of web users use a search engine everyday to find what they are looking for. It means that the search engine is the only tool they use to find services that they need.
Your website will constantly feature on page one of the search results for terms that best describe your business. For example, if you are a florist based in California, then any web user who searches for florist, flowers, florist California will be able to see your website and chances are that he will reach you and give you good business.
The bottom line is that if you want to succeed on the internet, then SEO is a must.
Investment in seo worth or not
Search engine optimization on either hand, is more of a long-term investment. You don’t get immediate results like you do with pay per click but ultimately, your goal is to invest in your business now and have much lower cost per click and cost per conversion ratios in the future. The difference in cost per conversion when comparing PPC to SEO fluctuates greatly depending on your industry and the keywords you select.
MERITS OF SEO
There are many benefits of this career path, which is listed below.
• Perspective: By selecting the keywords and phrases of a company, one can target the audience. This method ensures that one’s own company is found globally. It benefits the company by reaching the potential customers either locally or globally.
• Targeted traffic: It can increase the no of visitors through a particular company’s website by using the targeted keywords or phrases. This is the only technique which helps to convert those visitors to potential customers. As the targeted traffic increases even sales will also increase.
• Increase visibility: Once the website has been optimized, visibility is also increased. Moreover, the website is recognized locally and globally.
• High ROI (Return on Investment): SEO is the best way of marketing for a company’s website. As the website has been optimized and visibility is increased, the volume of sales and profits are increased.
• Long term positioning: Once the website obtains position through SEO then it should stay there for a long term. SEO is the cheaper and long term solution than any other search engine marketing strategy.
• Cost- effective: This is one of the added advantages of SEO that it is cost effective and requires minimum amount of capital by exposing the website to the maximum extent.
• Flexibility: Flexibility is ensured by targeted traffic. By targeting the potential customers of a particular group flexibility is ensured.
• Measurable results: IT is a unique quality of a SEO that results of SEO is quantified by positioning the reports of a search engine.
Henceforth, to conclude SEO is one of the effective tool for internet marketing.
