saidnawrass
New Member
This report is the Google Analytics flow style showing you the initial paths that visitors from your social channels took through your site. This gives you a graphic illustration of visitors interaction with your intended funnel. By hovering over one of your social channels and choosing “view only this segment”, you are chart only the traffic from that source.
Time is money. Social media impact is expensive.
You are probably using social media for some combination of marketing, lead generation, customer service, advertising, distribution of media, and communication. What social media platforms you choose to engage in and how must be determined by measurable goals and a realistic understanding of the commitment of resources each requires. Without tangible objectives and a clear, efficient method of operation, social media quickly becomes a time drain “full of sound and fury, signifying nothing.” Unfocused, scattered use leaves you with a feeling of uncertainty about purpose and a lingering doubt about how it all serves your cause.
Social media goals need to have tangible measurements attached to them. If your strategy is not directly tied to your business objectives and quantifiable, it will be a distraction, not an integral business process. In order to evaluate a return on your investment, you must set clear goals, determine the metrics to measure whether or not you achieve them, and define how you will meet the daily workflow responsibilities. Time and attention are valuable – used intelligently, social media can be a powerful tool for your business, but contrary to popular belief, it is not “free”. Google Analytics offers you social measurement reports that allow you to calculate a real return on the investment of time and other resources you spend on your social channels.
Time is money. Social media impact is expensive.
You are probably using social media for some combination of marketing, lead generation, customer service, advertising, distribution of media, and communication. What social media platforms you choose to engage in and how must be determined by measurable goals and a realistic understanding of the commitment of resources each requires. Without tangible objectives and a clear, efficient method of operation, social media quickly becomes a time drain “full of sound and fury, signifying nothing.” Unfocused, scattered use leaves you with a feeling of uncertainty about purpose and a lingering doubt about how it all serves your cause.
Social media goals need to have tangible measurements attached to them. If your strategy is not directly tied to your business objectives and quantifiable, it will be a distraction, not an integral business process. In order to evaluate a return on your investment, you must set clear goals, determine the metrics to measure whether or not you achieve them, and define how you will meet the daily workflow responsibilities. Time and attention are valuable – used intelligently, social media can be a powerful tool for your business, but contrary to popular belief, it is not “free”. Google Analytics offers you social measurement reports that allow you to calculate a real return on the investment of time and other resources you spend on your social channels.
