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Keywords should appear in your visible content, but also in your meta-tags, page title tags and in anchor text. Anchor text optimization has become increasing popular in recent times, but it's important to note that it's only one aspect of a keyword strategy.
Another place you can add keywords is to your images. You can do this by adding the "alt" attribute to the image.
It's also important to have a good representation of target keywords and phrases in the first paragraph of your main body text - and that's not just for search engines.
Another important strategy is to use keywords in your file names. For example, on an article such as this about keywords, a file name of keyword-tips.htm would be appropriate. File names do play a part in most major search engines' ranking algorithms.
Another place you can add keywords is to your images. You can do this by adding the "alt" attribute to the image.
It's also important to have a good representation of target keywords and phrases in the first paragraph of your main body text - and that's not just for search engines.
Another important strategy is to use keywords in your file names. For example, on an article such as this about keywords, a file name of keyword-tips.htm would be appropriate. File names do play a part in most major search engines' ranking algorithms.
