Remember earlier in the checklist you did a little research to see which keywords would be most beneficial to use? Now it's time to put them into play! It's too easy to use fancy shmancy titles in your social content because it's a bit catchier than a typical "optimized" title. But there are a few things to remember: 1. The Title tag is thought to be the highest on-page ranking factor and having your keywords toward the beginning of the title is best. 2. If your social efforts can help get a page ranking in Google, hat title tag is going to show up in the results.