WHAT CAN EXPERIENTIAL MARKETING BE USED FOR?

[hina74788]

Experiential marketing can be used successfully to:
Build relationships
Raise awareness
Increase loyalty
Establish relevance
Encourage interaction and product trial
Create memories
Stimulate positive word of mouth
Change the mind of dissatisfied customers
Create product desire
Verify the target audience
Increase return on marketing investment

 

[rogerdaney]

This is a way of marketing in which the customer can interact directly with different products of different brands, services offered by different service providers thus giving an practical idea and making a direct impression on the customers.