What is Google Website Optimizer?

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Using split testing software like Google Website Optimizer is a powerful way to increase your website’s conversion rate (that is, its ability to turn visitors into customers).
Many of the web’s most powerful companies, including Amazon and Google, use this technique.
What you want to say about it?

 

[ishuvonet]

Yea its important when you want to increase your conversion rate from the site.However you have to be perfect in selecting what type of test you want to run its A/B or Multivariate.