What is link anchor text?

[vjackcon]

I've recently began reading a couple of webmaster forums and I keep seeing people refer to "link anchor text". Can you tell me what it is ?

 

[eswari]

Anchor text is the hyper linked words on a web page - the words you click on when you click a link

 

[John Luke]

Link anchor text is the "clickable" part of a text link. For example,
<a href="Site Name">keyword</a>

 

[jamessmith4152]

Google uses the link anchor text contained in links pointing to your web pages to help rank your pages for search terms.For example, if you have a bunch of backlinks (links on other sites pointing to your web page) with a couple of your keywords in the link anchor text, your page will likely be ranked pretty well in Google when someone does a search on those keywords.Using your keywords in the link anchor text of as many inbound links to your web pages as possible is one of the most effective SEO strategies that you can use. Of course, "keyword rich" link anchor text is even more effective when used in combination with other SEO techniques as well.

Thanks