Market share is the portion or percentage of sales of a specific product or service in a given region that are controlled by a company. If, for example, there's 100 widgets sold in a country & company A sells 43 of them, then company A has a 43% market share. You can also calculate market share using revenue in lieu of units sold. If company A sold widgets for a total cost of $860 & the people in the country spend a total of $2,000 on the same widgets, then the market share is $860/$2,000 or 43%. The different methods of calculating market share won't always provide the same answer, because different companies may charge slightly different prices for the same type of widget.
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