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What is PPC & What's Benefit Of PPC

Pay Per Click (PPC) advertising is a form of internet marketing that promotes websites by increasing their visibility in search engine results through paid placement. With PPC advertising, you can tailor your budget to your sales goals and how aggressive you would like to be, keeping you from wandering over budget or getting in over your head.
 
Pay Per Click most commonly known as PPC is the process of purchasing keywords or key terms from search engines in order to publicise a websites products or services. Similar keywords and key terms are linked to small text ads that are displayed within the sponsored link sections of search engine when the keyword or key term is searched for by a user within a search engine.
 
Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
Benefits of Pay-Per-Click
Small initial investment
Set your own budget
PPC advertising levels the playing field
Instant gratification
Real-time “Trackability”
National exposure
 

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