What is the difference between SEO and PPC?

[yamamura]

SEO involves building the content of a site for optimal search engine visibility to users entering relevant queries. SEO is a long term marketing activity and results take both expertise and time to achieve.

Pay-per-click (PPC) marketing utilizes paid advertisements on search engines and sites to attract qualified clicks to a website. Advertisers pay for each click generated through PPC campaigns, with the cost per click determined by a competitive bidding system. PPC allows you to target specific keywords and have your advertisement appear when those keywords are entered by users.
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[philbertabrwn]

SEO and PPC both are internet marketing technique. in seo you can get natural and organic traffic for your site. with seo you can increase your website visibility in search engine search results. there are many techniques include in seo with these techniques you can get strong standing in major search engines. with seo you can get long term benefits.

PPC stands for pay per click. PPC is a one of the internet advertising tools, its use to drive traffic directly to your sites. its a payble advertisment method. with the ppc you can get generet more traffic in short term.

 

[delois]

The difference between SEO and PPC are as bellow:

1. SEO is the slow process of increasing the website rank in SERP. PPC is the way of increasing website ranking in sponsor listing.
2. SEO is free of cost where you need to follow search engine algorithm or cheap while PPC is costly method where you need to pay for each click whenever your ads get displayed an clicked..
3. SEO helps to get traffic at long time and PPC boosts traffic quickly to your website as long as you keep paying.
4. The result of SEO is displayed on natural results while the PPC result is displayed on the sponsored search engine.