What is the Importance of Internet Marketing ?

[saidnawrass]

Back in the 1950's when TV advertising was in its infancy, it took more then a decade to perfect the marketing strategies for this medium. Aside from program demographics, most of these strategies are based on the "shot gun" approach in that it launches one specific message to a target of thousands or even millions of viewers. The biggest mistake that traditional marketers have been making was to attempt to apply these old concepts to the Internet. Simply put, the internet marketing is not a "shot gun" approach, it is a targeted "riffle" approach. Internet marketing is also more accurately described as relationship marketing or direct-marketing. Traditionally, direct-marketing has by far always yielded the best results, however, the costs were often exorbitant and unaffordable by most companies. Today, the internet is completely changing this equation, and an effective internet market strategy and execution plan makes direct marketing an immediate and extremely cost effective reality that can quite literally catapult even the smallest of companies to the head of the pack.

Companies are increasingly being challenged to differentiate themselves from their competitors. This become more and more difficult as the variances in product, feature, functionality, service and price narrows. As this occurs, competitive advantage and positioning needs to come from other areas, namely, marketing communications. Basically, your message needs to get to your customers first and at the time that your customer is specifically looking for your type of product. Unless you are the first or second company contacted, your chances of getting the sales is virtually none. One of fundamental aspects of direct and relationship marketing is to be able to ensure that your prospective customer is able to instantly find your company and obtain an immediate understanding about the products you provide. Internet marketing is making this a reality, and as the internet continues to penetrate all aspect of consumers' lives, internet marketing is rapidly becoming a fundamental requirement for today's businesses.

 

[jamessmith4152]

A well defined SEO (search Engine optimization) Strategy, with continuity and accountability. Focus on: Domain name choice Keyword optimization Optimize content Easy to navigate site structure Meta, title, page tags Optimal code vs content ratio What to expect from successful Internet Marketing…

An effective and comprehensive Social Media strategy, targeted at the specific audience, with a well defined objective, and always with focussing on dialogue with Focus on: Not a monologue but a dialogue! Listen more than you talk Give more than you take Set purpose (& selling not enough) Not magic pill Complimentary to existing communication strategy What to expect from successful Internet Marketing…


Thanks

 

[vgkumar]

In this day and age, most customers can be found on the Internet. Many people are now in research mode for the goods and services that the desire/require, with money being tight. They want to get the most value for their dollar, and nothing less. The first place that they go is their favorite search engine (I prefer Google), to find out if that company exists outside of their phone number.

Unfortunately, many companies do not have a home on the web. This is unfortunate, as they are losing out on a lot of prospective clients. In speaking to customers of all types, many say the same thing - if the company doesn't have a website, they move on to the next business that can help them. Simple as that.

We live in a world of instant gratification. If I am looking for a caterer to hire for my grandmother's 80th birthday party, I want to be able to look on their website, see a sample menu with prices, and make my decision from there. I don't want to have to call the business (which can only be done during business hours), explain my entire story and situation, listen to them spew out their entire menu, and then finally get the prices out of them. That's a waste of my time. The Internet could have told me that. Instead, I will look at the next company, the one who has a website.

In his book: "Crush It" Gary Vaynerchuk talks about starting up a business based on what your passion is. He talks about surviving without stable income. But the one thing he does recommend spending money on? A decent website. A place to call home on the Internet.
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[Watsoncurtees]

Internet Marketing is best way to increase the business in-front of unknown customer. It is many technique use SEO, SMO, PPC , Adwords, Adsence and more.

 

[smith72]

Hello Friends !!! Internet marketing, marketing through internet is being popular nowadays. The importance of it is saving the time, money and effort for marketing and advertising, however it is also important for SEO and Mobile marketing or marketing through SMS. Advantages are speed to market, lower cost, and immediacy of responses as well as issues like viral marketing that you cannot really get from "normal" marketing...

 

[mikethomas01]

Importance of Internet Marketing is now expanding, since the aim of every business starts and ends with these three purpose of generating revenue, maintaining customer relation and increasing customer`s loyalty. Some basic importances are sorted down below in brief:

1.The most valuable importance of internet marketing is its reach ability of internet around the globe and its mass appeal. No other traditional media such as print and broadcasting can reach that number of population and if does that, it can`t attain that pace of reach.
2.Internet marketing`s importance include flexibility, measurability and affordability.