What is the meaning of competitive analysis?

[andrewde]

Hello Everyone!

What is the meaning of competitive analysis?

 

[Wellington]

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

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[Adam Dalena]

The competitive analysis indicated key success factors were determining the profitability of the market participants in the specific region with high demand.

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