Which are white and black hat SEO techniques?

[ellenwillss]

SEO is not rocket science, agree, still there is some science in all the SEO tips and tricks that we use for website promotion. A thin line divides both still there is no certain definition as to which are white hat and which are black hat SEO techniques. Can someone define exactly which are white and black hat SEO techniques?

 

[Roosje]

White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Black hat refers to those techniques which violate search engines rules. They focus on improving website ranking by deceiving search engines using those tricks considered spam by indexing or crawling algorithms.