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This is a good reminder that DNSSEC is both valuable and operationally sensitive. Once a large namespace like .de has a DNSSEC-related problem, the impact becomes very visible because signed domains depend on the validation chain working correctly.
I don’t think the answer is automatically yes, but I also think more businesses should at least think about it properly. If the business is very clearly Canada-first and mostly serves a domestic audience, .ca often does the job just fine.
But once there’s any real concern around expansion...
I think the opportunity is real, and the key question is whether the applicant has a credible go-to-market plan.
In this round, the winners may be less about who has the most creative extension, and more about who understands registrar distribution and end-user adoption from day one.
When traffic is treated as a commodity rather than a liability, it creates incentives where low-quality arbitrage outperforms stewardship.
Long term, that erosion of trust hurts domain value more than any short-term parking revenue.
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