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No-follow link is helpful for increasing the traffic to your website though they are not important for Page Rank.

In Affiliate marketing there is one website or blog where you have affiliate links to easily track each potential customers who can shop through banners or links of any online retail stores, it is the best way to track each sale made by the client.

See, it is very important to know that link exchange was important earlier, but now Google considers it as spam, so best would be to follow other offpage techniques,

Directory submission is the way to get maximum backlinks from directories, but this thing must ke kept in mind that you must submit within relevant categories.

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One way link may be defined as when any user places your link on his website without expecting any backlink on your website, thses types of link are not easily available now a days.