3. Research the SERPs.
Search engine results pages (SERPs) nowadays are populated with many different types of content besides traditional Web links such as video, news, maps, images and shopping information, Bunn said. Hence, businesses must first find out what types of results tend to appear with their target keywords.
2. Keyword everything.
Ng explained that besides the actual text, other features on the site such as the URL, image names and links should also reflect the content by utilizing keywords that users would likely use while searching.
1. Don't use Flash to hold key content.
Search engine spiders cannot read Flash, Ng explained. So, even though Flash can be optimized for search, dedicating resources to do so is "usually not worth the effort", he said. Flash can be used to build fancy animations around the site, but not to hold the core of the site's content, he advised.
for more: http://www.seoproteam.co.uk
Search engine results pages (SERPs) nowadays are populated with many different types of content besides traditional Web links such as video, news, maps, images and shopping information, Bunn said. Hence, businesses must first find out what types of results tend to appear with their target keywords.
2. Keyword everything.
Ng explained that besides the actual text, other features on the site such as the URL, image names and links should also reflect the content by utilizing keywords that users would likely use while searching.
1. Don't use Flash to hold key content.
Search engine spiders cannot read Flash, Ng explained. So, even though Flash can be optimized for search, dedicating resources to do so is "usually not worth the effort", he said. Flash can be used to build fancy animations around the site, but not to hold the core of the site's content, he advised.
for more: http://www.seoproteam.co.uk