If you are seeking to promote the emergence of e-commerce site in your search engines on the Internet , you have easy ways innumerable, well- rated guarantee for your products , but the ease of implementation depends on the type of e-commerce platform that you choose and on the skills of the developer who employed . So be sure to apply these seven elements that will enhance the following as much as possible the appearance of your site in search engines.
The composition of the URL or URL on the Internet
You can not always control the structure of the title, but the field has been made available to you , make sure that your product name or key words found in the core of the URL itself , rather than a series of mysterious numbers. The goal , for example, to read the following : http://domain.com/your-product/
Any URL first , followed by the name of the product directly , and not the primary site and then with the name of a mysterious series of numbers as indicated by the address below : http://domain.com/product_id=529087234908
You must also be aware of the issues of cloning and duplication that may arise from the use of classes within the URL, if not it would be appropriate to change the title page simply because there are several categories of products. An example of this :
http://domain.com/category1/your-product/
http://domain.com/category2/your-product/
http://domain.com/category3/your-product/
Key Words on the page title and description ( meta ) Meta
Keywords represent the address used in the search engines the most important element of the Website, and may include up to 65 characters , so be sure to incorporate the name of the product , in addition to the relevant key words .
Does not help you describe the product or the meta " in improving your ranking in the search engines , but it appears in the search results as explained above. Add to that key words are looking for users also appear in bold broadband within the address that appears in the search engines and in the product description (Dead .) any , and last Bany , Saenker a larger number of browsers on the search results if crystallized and a description of your products does not exceed 160 characters .
Tagged ALT
The use of the name of the product and the key words in the title of an image file in the ALT part of the HTML code of the image , will also help to improve the ratio of visibility in the search engines . The description of the ALT is just a short description of the image, may help to " Google " on the ranking system included in the image search results , and to improve the search for the page as a whole by mentioning the name of the product and the relevant key words . There is no doubt that the benefits of customizable images for your product is not confined only to the issue of improving the hierarchy of the site on the Web, because potential consumers are more likely to buy products they can see them and share them easily on the " Facebook " and " Bandreast " Pinterest.
Product Description
Not limited to writing product description well to improve your visibility in the search engines , but also on transfers . And must include a descriptive text at least 300 words , since the description lengths helps potential consumers decide to buy it in most cases . It should be noted from the weight of the text signed by the amounts on the consumer , so you must write a detailed description but the center , ensures that you do not mass-marketed show aimed at consumers search engine.
Video content
Supports " Google " Video Content photographer tremendously , it is no wonder that he won the " YouTube " YouTube. If the field has been made available to you , do not hesitate to add any type of video site on the pages of your product , whether educational , commercial or advertising instruction manual . In this case , add a link to a picture along with the article helps to raise your ranking . Not to mention that video about your products helps as well as consumers in the process of product selection .
User contribution in the content
If you shop on the day "Amazon " Amazon, I have seen probably a large amount of content users published on page own producer . System allows the site to download pictures and writing reviews in Ann , what could raise the value of the content of the pages. But care must be taken in terms of the balance between the value of the search engines and improve the value contribution of consumers. While lead revisions and positive images by consumers dissatisfied with the ability to support sales , lead revisions and negative images by consumers unhappy to be reduced .
Interconnection qualitative
Last but not least , you can help search engines to find the best page for your product easily , through the plug and the internal linkage . Take the opportunities open to mention your products within the contents of the other , but without exaggeration that (P " Google " not in favor of an exaggeration ) . And after mentioning the product , place a link to the product , using the name of a product or a particular key word , and be sure to link it whenever also wrote about on the blog. Do not hesitate to put a list of products similar or complementary to your product pages, especially since this approach also helps to increase sales. You know very well that the possibilities of linking endle
