watson.johe86
New Member
Non-profits have specific SEO needs, so specific SEO tips apply for Non-profits. One thing that's unusual - Non-profits usually have two distinct audiences: a) target users, people whom you are trying to reach or help (e.g., kindergarteners, HIV victims, cancer survivors), and then b) donors or volunteers. So you usually have two very distinct keywords. Then the usual SEO rules apply of good SEO on page and good SEO off page.
Here are more SEO tips specific to non-profit organizations -
How does a non-profit get donors via SEO? - Non-profits typically have two target communities. First, people using their services (e.g., people who have HIV / AIDS looking for information) and second, donors / contributors - people who might contribute money and/or time. So first and foremost, define clearly each stakeholder and what they might be searching for.
What free options does Google have for non-profits? - Google does have some grants available for non-profits for AdWords. So those are a good idea if you can get them. But there are limits to the Google Grants program, such as your maximum bids and what keywords.
Any link building tips for non-profit organizations? - I don't see any particular issues in terms of link-building for non-profits. Just as with a for-profit business, any and all (non-paid) inbound links are good. Always try to get inbound links. What I would recommend, however, is focus on your keywords.
Here are more SEO tips specific to non-profit organizations -
How does a non-profit get donors via SEO? - Non-profits typically have two target communities. First, people using their services (e.g., people who have HIV / AIDS looking for information) and second, donors / contributors - people who might contribute money and/or time. So first and foremost, define clearly each stakeholder and what they might be searching for.
What free options does Google have for non-profits? - Google does have some grants available for non-profits for AdWords. So those are a good idea if you can get them. But there are limits to the Google Grants program, such as your maximum bids and what keywords.
Any link building tips for non-profit organizations? - I don't see any particular issues in terms of link-building for non-profits. Just as with a for-profit business, any and all (non-paid) inbound links are good. Always try to get inbound links. What I would recommend, however, is focus on your keywords.
