CTR:

[sosi]

Click Through Rate. A term usually used with paid search engine advertising, but that can also apply to organic search engine optimization. CTR is the percentage of users who actually click on your ad. So if your ad was displayed 100 times, and 10 people clicked on it, you’d have a 10% click through rate. CTR is calculated as: # of clicks ÷ # of ad impressions

 

[veenu]

Click through rate is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.