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Difference between SEO and SEM

Domain Summit Europe 2025
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craigwilson

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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not the same, and yet at the same time they are almost inseparable. By simple explanation, SEO is the practice of uptuning a website to make it a favorable search result for certain keywords, hence the word "optimization"; on the other hand, SEM uses search engine and relevant tools to promote and market products and services.
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