If you want to receive a positive feedback on any of your promotional item, it should not be sufficient for providing a promotional product. When you are promoting a product, your company will certainly have to combine some of the best promotional ideas in one of them. You can definitely give some extra offers while selling the promotional product because this will help in attracting your customers. In this case, the social networking sites and online PR sites are certainly matters of great importance. In that case, you will have to evaluate the return on investment in order to estimate the success of your product.