watson.johe86
New Member
OK, as we explained in class, you REVERSE ENGINEER a competitor with a tool like OPEN SITE EXPLORER to see who links to them. Then identify possible targets that link to your competitor who might also link to you; also think of categories (e.g., blogs, catalogs, directores) that might link to you. You are looking at what your competitor is doing to GAIN IDEAS.
OUTBOUND links, generally speaking, do NOT help you. It is the INBOUND links that you want; not you linking to them, them linking to you. So don't stress much over outbound links; keep them to a minimum. But the game is 99% inbound links to your site.
Do forum comments, blog posts, etc., help links. As we explained in class, most of these have the rel="nofollow" attribute which means that they do NOT pass link juice. So they don't help in terms of SEO.
You want links from high PageRank sites, that do NOT use the nofollow attribute. Most of your blog comments, etc., do not qualify.
OUTBOUND links, generally speaking, do NOT help you. It is the INBOUND links that you want; not you linking to them, them linking to you. So don't stress much over outbound links; keep them to a minimum. But the game is 99% inbound links to your site.
Do forum comments, blog posts, etc., help links. As we explained in class, most of these have the rel="nofollow" attribute which means that they do NOT pass link juice. So they don't help in terms of SEO.
You want links from high PageRank sites, that do NOT use the nofollow attribute. Most of your blog comments, etc., do not qualify.
