Domain Name Transaction at Moniker, Brokered for $9.5 Million

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Domain Asset Management system provider, Moniker.com, has brokered what is reported as the largest all-cash domain sale in history, for over $9.5 million, in a purchase by MXN Ltd.

Complete terms of the transaction for the sale of the domain name, Porn.com, to MXN Ltd., an Internet media and investment firm affiliated with DOWNLOADPASS.com, were not fully disclosed. The sale is the largest all-cash domain transaction in history. It is the second largest domain sale overall after Sex.com, which sold for reportedly US $12 million in cash and stock during a private sale in January 2005.

Monte Cahn, Co-founder and Chief Executive Officer of Moniker.com remarked, 'The sale of Porn.com further reinforces the growing trend of businesses that place a high strategic value on generic domains related to their industry. Porn.com will prove to be a valuable asset for MXN Ltd. because of its significant number of daily visitors, established type-in traffic in addition to being the top domain in the adult industry.'

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