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As we say on DomainSherpa - all roads lead to domains! And today we have a Sherpa Shorts segment hosted by JT and Drew, who are also joined by Yoni Belousov, the founder of Link Freedom Group. The Sherpas follow-up on last week's episode to continue the discussion around the latest gTLD round, including the importance of branding and digital sovereignty and how that makes domains more critical than ever. They also get into the idea of effective accelerationism and how it played into LFG's strategy during the recent gTLD round, along with additional details about LFG's applications, their approach, and even some strings they considered but ultimately passed on. All this and more is coming up on today's episode of Sherpa Shorts!
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