How can I get more inbound links to my site using content?

[mosesaaron]

How can I get more inbound links to my site using content? What specific things I should consider when writing content that it will attract more visitors and subsequently bring in more inbound links?

 

[aarisseo]

Here are four things to consider when writing Web content:
1) Your Customers: The main goal of your content is to attract your customers. That’s whose attention and interest you’re vying for. But just because you’re on the Web in front of a global audience doesn’t mean that EVERYONE has now become your customer. They haven’t. Your customers are only the people in your area who would benefit from the product you sell or the service that you provide.

2) Your Goal: What is the goal of your Web site? Is it to build interest in a product that you’re selling? Is it to become the ultimate resource on lawn care so that when someone needs a landscaper, you’re the person they call? However you’re defining the goal or conversion point of your site, you want to create content that will put people on that path.

3) The Search Engines: You don’t want to write for the search engines, but you do want to keep them in mind, as most of your customers will use a search engine to find you. They’ll type in the keywords they’re interested in and will rely on Google to tell them who is relevant to their query.

4) Your Medium: Many times small business owners “write” their Web content by copying and pasting the print brochures they’ve been handing out for years. On some level, this makes sense. After all, it’s content and you already have it!