How do you identify the people you are marketing to for events?

[hina74788]

It is really important that you get the right people to your events. For the events that we host or participate in at Marketo, we market to relevant segments in our database. We also suppress other segments if the content is not a good fit. First ask yourself some questions about the event itself, and then focus on some key demographic areas when determining your segmentation strategy. Some things to focus on would be job title, industry, company size, and location.

 

[rogerdaney]

It is really important to get the right people in you marketing events. There are particular tactics and strategies to follow in these events. First you have to find the relevant sector of customers in the database. s