Here are 5 ways to increase the number of leads generated from your web site…
Use the right keywords. Do you know what your customers type into Google when they are searching for a solution to their problem? Your web site needs to be optimized for those specific keywords.
Put lots of original articles on your site: Search engines love original content. Imagine having 100 original articles or more on your web site! It will improve your ranking on search engines and help customers find your web site first.
Optimize the underlying structure of your web site: To search engines, a web site is more than a collection of pages. Do you know your keyword density? Are you using the right meta title and description tags? What are your keyword semantics? These things can have a big influence on whether your web site appears before your competitor’s web site on Google.
Have the right links: This is probably the most important thing for your web site to appear on the first page of Google search results. Having the right links will help your ranking, but having the wrong ones can hurt your ranking. A web designer is not necessarily a search engine expert. Make sure your ranking is not hurt by having a beautiful web site but poor search engine design.
Include a call to action: Once your customers find your web site, you need to give them a reason to contact you. It can be a free analysis, free estimate, free newsletter, free consultation, or free demo. Invite them to give you their contact info!
Many Web developers are small or one-person shops with limited resources for marketing campaigns. Large mailings, advertisements, and expensive marketing brochures may not be an option for you. At the same time, many have recently jumped into their own business, and have to preserve their savings for basic needs like food and rent.