Domain Incite Salesforce to apply for a dot-brand

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Salesforce has become the most significant company to date to announce it plans to apply to ICANN for a new gTLD. Specifically, the company plans to apply for a dot-brand, according to a disclosure made by David Lawrence, software engineering architect at Salesforce and IETF liaison on ICANN’s board of directors. The disclosure came when […]

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Interesting move, and it really shows how major brands are starting to treat dot-brands as long-term strategic assets.