The Most Important Steps:
Step 1:
Market Research:
The first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to outrank them for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands it may be a market worth pursuing. This is usually what is considered a “niche.”
Step 2:
Keyword Research:
What keywords are people searching for?
Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don’t be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a Google Ad Words account to test the potential size of a market.
In addition to looking up search volumes for what keywords you think are important, also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in choosing you.
You can also get keyword ideas by doing things like
· checking your web analytics or server logs
· looking at page contents of competing websites
· looking through topical forums and community sites to see what issues people frequently discuss
Step 3:
Site Structure:
How should you structure your site?
Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on
· market value
· logical breaks in market segmentation
· importance of ranking in building credibility / improving conversion rates
Step 4:
On Page Optimization:
It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy.
Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text.
Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.
Step 5:
Link Building:
Search engines view links at votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your Factoidz.com community and give away valuable unique content that people talk about and share with others.
Step 6:
Viral Marketing:
Link building is probably the single hardest and most time consuming part of an effective SEO campaign, largely because it requires influencing other people. But links are nothing but a remark or citation.
The beautiful thing about viral marketing is that creating one popular compelling idea can lead to thousands of free quality links. If your competitor is building one link at a time and you have thousands of people spreading your ideas for you for free then you are typically going to end up ranking better.
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