The basic difference in the functionality is that…
Search Engine Marketing(SEM) focuses completely on search engines and their behaviour so, that the websites gets the best possible ranking by the search engines. So, the success of SEM is purely dependent upon how compatible it works with the search engines.
The Social Media Marketing(SMO) is the one which focuses to drive the web traffic from the sources generally other than the search engines, called social media. So, the success of this SMO is purely dependent upon how compatible it runs with the social media. It works faster than any other media, because of the huge number of audience are present on the platform of Social Media.
Though there are functional differences are existing both can enhance the other in order to improve the website access and reputation. It means that SMO can benefit from SEM and SEM can benefit from SMO, as both are not mutually exclusive.
The differences in the functionalities, demand different approaches, different expertise to fulfil the task to their expected results.
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