You'll need a Google Account in order to post anything to Google Base. Once you've signed up for one (which, by the way, gives you access to all of Google's services), you can start uploading content to Google Base. You have two options on the main Google base page: Choose from an existing item type, with a drop-down menu of categories ranging from Course Schedules to Wanted Ads, or Create Your Own Item Type. I chose "News and Articles", and was transported to the next step in entering content in Google Base, Edit Your Item.On the Edit Item page, I was given the options of filling out the Title, Attributes, Labels, Description, Contact and Images fields. Let's go through these one by one.