Google uses a complex and constantly evolving set of algorithms to determine search result positioning, but the influence on in-coming links on these results is paramount. Google is, in effect, a big voting system where a link from a site is regarded as a recommendation for your own site. The more credible the source of the link, the better the value for your site.
Hyperlinks are not the only factor used in search engine positioning. Other factors such as the quality and relevance of content on your site, the regularity with which your site it is updated, and your site’s overall reputation also contribute to your positioning in search results.
This article explores how to make the most out of your hyperlinks, exploring how to code them correctly and suggesting linking strategies that can help maximise your search engine value.
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