What is keyword density?

[saidnawrass]

Keyword density refers to the number of times a keyword or phrase appears on a web page. Usually the keyword density is calculated after stripping all HTML, JavaScript and other markup, much like a search engine spider views your site.

 

[annaqueen15]

Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming.